MV SceneryThe Magic Valley and Snake River Plain is a place where you can feel the forces of nature. Kayakers can ride the rapids and easily appreciate what it may have been like to see the Bonneville flood smash through the Snake River Canyon 15, 000 years ago. Twin Falls is situated in the scenic area of South Central Idaho, within a 2 hour drive from famous Sun Valley, Boise, and Pocatello. Twin Falls has a population of 35,000 people with a projected annual growth rate of 1.5%.

Jerome is located about 15 miles north of Twin Falls across the Snake River Canyon. It has a population of about 9600 people—and many more cows than people.


The economy has a solid base of industry, which is primarily agriculture related. Twin Falls has one large mall as well as major specialty stores. Restaurant services include major chains and many locally owned restaurants.

Fall Creek Falls and Snake River, Idaho smThe College of Southern Idaho’s beautiful campus is located near the Snake River Canyon and hosts a variety of educational opportunities, as well and stimulating and entertaining cultural events. Options include theatre, a wide variety of musical productions, community events, and sports, including a national award-winning basketball team. Training in aquaculture, alternative energy, a LEED certified medical education facility for training in various medical allied fields are also a part of the campus.

Jerome is a rural agricultural based economy with numerous dairies and cheese processing facilities. There is a multitude of farms growing hay, potatoes, corn, sugar beets, and beans, as well as famous Idaho potatoes.


The Magic Valley has a four season climate. Daytime highs in July are about 91 degrees F with comfortable overnight lows of 54 F. January temperatures typically range from about 37F in the daytime to 19F overnight. The Valley has relatively little precipitation, receiving about 17 inches of snow and 9 inches of rain each year. Residents enjoy sunny skies 260 days annually, and the air is dry and clear. This is a high desert sage brush plain with canyons, and a beautiful mountain backdrop creating a gorgeous contrast to the lushly green irrigated fields.


South Central Idaho offers unlimited recreational opportunities and scenic beauty. A popular tourist attraction is the Snake River Canyon, which is spanned by the Perrine Bridge. The bridge is 1500 feet long and is 485 feet above the canyon floor. This majestic bridge is a world-famous base jumping venue.

Nearby Shoshone falls has a vertical drop of 212 feet and spans a width of 1,000 feet, making it 52 feet higher than Niagara Falls.

Local country clubs and community golf courses provide a challenge to the most avid golfers. A number of community recreational facilities including large baseball and softball fields, both indoor and outdoor tennis courts, basketball courts, swimming pools, all compliment the opportunities available.

Craters of the MoonOther tourist attractions nearby include Shoshone Ice Caves, Mammoth Caves, Craters of the Moon National Monument, Balanced Rock, Thousand Springs , and the Sawtooth National Forest Recreational area. World famous Sun Valley, a year-round scenic and recreational resort and ski area, is less than 90 minutes away. Skiers can select from 54 groomed runs, and sixteen high volume chair lifts whisk them 2,300 vertical feet up to Bald Mountain’s 9,200 foot summit. Over 60 international restaurants provide all types of dining and entertainment.

Big game hunting includes antelope, bear, deer, elk, moose, and sheep. Several lakes and rivers, including Salmon Falls Reservoir, Magic Reservoir, Thousand Springs, Billingsly creek, Silver Creek, Copper Basin, and the Snake River, provide popular fishing spots. White water adventure trips, ice skating, camping, hiking, swimming, boating, water skiing, and other recreational opportunities are available at various times of the year. The Middle Fork of the Salmon River in South Central Idaho was rated one of the best white water rafting areas in the United States by the New York Times Travel Section in 1999.

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